THEVELVETROADGROUP

The TDF Agency was created to maximize relationships and to create new opportunities for our clients.

The ultimate success of a company's marketing program is intrinsically linked to the integrity of the brand itself, and the consistency and synergy of its components. The same strong message must permeate all aspects of a brand and how it's communicated.

In addition to our public relations and events programs, Velvet Road offers a broad range of brand development services to help define, redefine or expand a client's brand or image. We recognize the crucial role that creative and strategic brand development plays in any marketing/advertising campaign and have worked with a number of companies to oversee or consult on the creation of new brands and repositioning and growth of existing brands.

Our overall goal is to ensure that the brand essence is clear and concise and that every representation of it, from collateral to promotional items to talking points, is consistent with its core personality. We work with a talented team of graphic design, advertising and marketing professionals to make our clients’ brands as distinctive and relevant as possible, and translate this creativity into imaginative, effective programs to communicate the brand.

The brand development services we offer include:

 • Creation and evaluation of brand identity and positioning statements
 • Development of corporate identity, including logos, collateral, brochures, newsletters,      catalogs, direct mail pieces, training materials, packaging and style guides
 • Media buying and placement consultation
 • Creation of customized corporate gift and promotional item programs
 • Coordination of naming, market research, trend reporting, media placement, sales promotions, licensing and product line development

For More Information contact info@velvetroad.com

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