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VRC specializes in public relations programs that are firmly rooted in integrated marketing strategies. Our campaigns are designed to not only maximize media coverage but to ensure that the right message is being communicated to the right audience to achieve our clients’ marketing goals. Our staff offers a wide range of collective experience and we take a creative, 360-degree approach to our media outreach, exploring every appropriate story angle and media outlet and thereby generating a broad base of media coverage. We have developed very strong relationships with the key decision-makers in a variety of media and our outreach is hand-picked and personalized to match the story with the proper outlet and audience. In addition to strong expertise and media relationships in the lifestyle arenas, the agency has a solid background in business media and corporate public relations.

Our public relations services include:

 • Development & implementation of strategic public relations campaigns
 • Media relations and placements
 • Organization of media tours, promotional events and press conferences
 • Development of promotions and strategic partnerships
 • Design of press kits and writing & editing of news releases and websites
 • Creation of talking points for spokespeople
 • Regular activity updates, clip reports, and coverage analysis

For More Information contact info@velvetroad.com

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EVENT PRODUCTION

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".....it was the best VMA after party of the week." Page Six, The New York Post

"...There's nothing like a Fourth of July cookout, and there was nothing like Jay-Z's sizzling event held on our nations birthday...." HAMPTONS Country

 

A successful event can only be judged by the feedback you receive from your peers the days following the affair. Velvet Road has been in the unique position of being very selective with the events that we choose to produce and have been praised in the media for creating relevant events that set the standard and raise the bar.  Our in-house team has the resources and contacts to create a dramatic and meaningful affair for your customers and attendees. With a database that includes the hottest and most in-demand venues, a network of sponsors looking to get their goods and services noticed and sampled, and a production platform that is first class, Velvet Road is ideally outfitted for your event initiatives. As a full service execution company, Velvet Road is also able to offer expertise in creating brand experiences and product distribution solutions around existing sponsorships and special events.

Some of our diverse & memorable events

bulletEve Surprise Birthday Celebration  Lotus, NYC
bulletJay-Z & Damon Dash July 4th Barbeque Wainscott, NY
bulletOpening Ceremonies 2001Presidential Inauguration Washington, D.C.
bulletJimmy Jackson Wedding Atlanta, GA.
bulletInterscope Records/MTV VMA Awards after-party Lotus, NYC
bulletHAMPTONS Magazine Fashion Preview Southampton, NY
bullet Gary Sheffield Wedding Tampa, FL

For more Information contact events@velvetroad.com

Below: Opening Ceremonies 2001Presidential Inauguration

Washington, D.C.

 

 

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